Johnnie Tey is a veteran Creative Director with over 20 years of experience in the international advertising and design industry. A 1995 graduate of Foon Yew High School in Johor Bahru and a 1999 graduate of The One Academy in Kuala Lumpur, he built his early career in Singapore and Kuala Lumpur.

In 2007, Johnnie embarked on a creative journey in China, serving as Creative Director for prestigious global agencies in Beijing, including Grey, Saatchi & Saatchi, and Cheil. He moved to Shanghai in 2016 to further his career and, in 2018, joined the American brand KOHLER as the Brand Creative Lead for the Greater China region.

By 2022, while serving as Senior Creative Director at Qianma Network Technology in Shanghai, Johnnie secured gift design and development projects for ByteDance totaling 120 million RMB within three years. His extensive portfolio of clients also includes Crocs, Kuaishou, Yuyuan Inc., Siemens, KFC, Xiaomi, and CHAGEE.

Throughout his career, Johnnie’s work has earned top honors at major international advertising and design awards, including D&AD, CLIO, New York Festivals, London International Awards, AdFest, Kancil Awards, and China 4A Awards.

In 2025, Johnnie returned to his hometown of Johor Bahru to found 121. His mission is to empower SMEs, startups, Chinese businesses expanding overseas, and entrepreneurs seeking brand upgrades by providing international-standard aesthetic management, bespoke creativity, and strategic design concepts with the latest AI software.




Johnnie是拥有20多年国际广告创意从业经验的资深广告设计创意总监。1995年毕业于马来西亚柔佛新山宽柔中学，1999年毕业于马来西亚吉隆坡The One Academy。毕业后就一直在新加坡与吉隆坡工作。

2007年起，Johnnie开启了中国的创意之旅，开始在北京的Grey，Saatchi & Saatchi和Cheil担任创意总监。2016年到上海继续广告创意事业，2018年加入美国KOHLER卫浴集团，成为大中华区品牌创意负责人。

2022年被挖角到上海谦玛网络科技有限公司，担任资深创意总监，这段期间为公司拿下总计1.2亿人民币的字节跳动礼品设计与开发项目。其他服务的客户包括Crocs, 快手，豫园集团，西门子，KFC，小米，霸王茶姬等。

另外，Johnnie曾获得过的国际广告创意设计奖项包括： D&AD，CLIO，New York Festival，London International Award, AdFest, Kancil Award, China 4A Award, 等。

2025年，Johnnie回归新山，创立121，结合最新的Ai软件，致力将国际品牌的美学管理和设计理念，量身定制化的创意设计与策略概念赋能给本地的中小型企业，新创品牌，出海的中国品牌，以及需要品牌形象升级的企业家们。